Sunday Sept 21st 2014
Come out and see Skimpy Mixers show our pride with Torrei Hart and Friends! The Skimpy Camaro will be on full effect!
Sunday Sept 21st 2014
Mega online retailer introduces low-cal, low-sugar product line to customers worldwide
Dallas, TX Your favorite low-cal cocktail mix is just a click away now that Skimpy Mixers are available for sale on Amazon.
This marks the latest impressive milestone for the founders of Skimpy Mixers, which has been called “an overnight success story” in the retail category. Over the last several months, Skimpy Mixers’ six tantalizing flavors (Orange Dream, Berry Lemonade, Pineapple, Skimpy Margarita, Sweet n’ Sour and Cherry Limeade) have been added to the shelves at more than 1,300 Walmarts in 48 states and in hundreds of grocery and liquor stores, restaurants and bars nationwide.
Though the low-calorie, low-sugar drink line has been sold by the case at SkimpyMixers.com from the beginning, Co-Founder and CEO Megan Toole said Amazon’s global reach will allow the rapidly growing brand to tap into even more exciting and uncharted territory.
“The past couple of years have been a whirlwind for us. Landing Walmart really helped catapult us into the market and distinguish our brand as a great-tasting, low-calorie mixer, without that diet aftertaste,” said Toole. “We see the Amazon news as proof positive that Skimpy Mixers is coming of age, and we can’t wait to introduce more calorie-conscious customers to our brand of guilt-free cocktail bliss!”
Skimpy Mixers are sweetened with real fruit juice concentrate, which provides the robust flavor. But the proprietary formula strikes a refreshing balance between low-calorie and watered-down taste. The result is a palate-pleasing mixer that’s virtually indistinguishable from the leading sugary mixers, at 15-40 calories per serving, depending on the flavor.
Earlier this year, multi-faceted businesswoman and star of VH1’s “Atlanta Exes” Torrei Hart helped introduce Skimpy Mixers’ newest flavor, Cherry Limeade, which clocks in at just 20 calories per serving.
“This year has brought immense growth for our brand, and teaming up with Torrei was icing on the cake. Pairing up with another female entrepreneur who understands the value of creating a successful venture on your own has been an eye-opening experience,” LaMothe said. “The journey that started with months of formulation in our kitchens and countless sleepless nights has led us where we are today. Launching our presence on Amazon is a huge milestone for us, of course, but we also see it as a sign of more to come.”
Skimpy Mixers are easy to spot on store shelves and online thanks to their distinctive zebra-print bottle sleeves. For information about Skimpy Mixers, visit www.SkimpyMixers.com, Facebook or Instagram.
The Sisterhood of Atlanta Exes
Watch a sneak preview of the new series Atlanta Exes, featuring the once significant others of an elite list of A-list men, which has no shortage of fabulousness, ambition, love, and drama. Atlanta Exes premieres August 18 + 9/8c.- VH1
Skimpy Mixers finds niche in low-calorie, fruit-based cocktail mixer
Evans Caglage/Staff Photographer
From left: Summer Lamons, Megan Toole-Hall and Krista LaMothe launched Skimpy Mixers at a time of growing interest among consumers, especially women, for low-calorie cocktails and new flavors.
By HANAH CHO
Published: 09 August 2014 05:17 PM
Updated: 09 August 2014 07:06 PM
Within a year of launching, the founders of Carrollton-based Skimpy Mixers took their line of low-calorie cocktail mixers into Wal-Mart and H-E-B stores.
While such a feat is a major accomplishment for any startup, co-founder and CEO Megan Toole-Hall says it’s just the beginning.
“We’ve come so far so fast,” Toole-Hall said. “We can’t relish it but need to keep on going.”
Skimpy Mixers started four years ago when Toole-Hall and business partner Krista LaMothe got hooked on a drink at a pool party: a frozen orange dreamsicle cocktail.
The women tried to find a mix to replicate the drink at home but came up empty. Toole-Hall and LaMothe decided to make their own recipe but discovered that such fruity cocktails were high in sugar and could have as much as 800 calories per drink.
Toole-Hall and LaMothe saw an opportunity to create a low-calorie, low-sugar mixer that would “skimp on the calories, not on the taste,” as the Skimpy Mixer tagline suggests.
Toole-Hall was already running a successful insurance agency, but she couldn’t pass up this new venture. “I didn’t want to have regret,” she said. (Toole-Hall still owns the insurance business, which provides a steady paycheck for her family.)
The two women recruited Summer Lamons, a registered dietitian and Toole-Hall’s oldest friend, and pooled their money to launch Skimpy Mixers.
The brand hit the market at a time when there’s growing interest among consumers, especially women, for low-calorie cocktails and new flavors, says one food industry analyst. Everyone from liquor companies to chain restaurants is trying to capitalize on the demand for low-sugar and low-calorie alcoholic beverages.
“Anytime you’re on trend with new flavors and hitting that other hot button with low calorie, at least in today’s environment, that’s potentially a winning formula,” said David Henkes, vice president at Chicago-based research firm Technomic Inc.
Lamons helped concoct the Skimpy Mixer recipes based on real fruit juice and Splenda as a sweetener. It took countless tests and various formulations in Toole-Hall’s Lewisville kitchen to find the right mix that would not taste like a diet drink.
Skimpy Mixers developed a line of six flavors — orange, berry lemonade, pineapple, sweet n’ sour, Skimpy Margarita and cherry limeade. The latter was developed in partnership with Torrei Hart, the ex-wife of comedian Kevin Hart, who’s starring in VH1’s Atlanta Exes.
A 32-ounce bottle retails for $4.98.
Just as they developed recipes from scratch, the women learned as they went as they navigated the beverage industry.
The process was a mix of trial and error, luck and timing. For instance, Toole-Hall found Skimpy Mixers’ first bottling company through her insurance contacts.
That bottling company, however, fell through quickly. Six months into the contract, the women got a phone call while they were out at lunch. They were told they had 30 minutes to pick up packaging boxes and other materials from the bottling warehouse, which was closing.
They quickly headed there with a U-Haul truck and took what they could. Unable to operate a forklift, the ladies enticed the just-laid-off workers with cash to help them.
“At the beginning, you don’t know if you’re going to make it,” Toole-Hall said.
Marketing and research
What they may have lacked in industry knowledge, the women made up in marketing savvy. Toole-Hall and LaMothe both have marketing degrees and used that to develop the brand’s logo, color scheme and zebra print packaging.
They also scoped out their competitors and quickly found that many brands catered to men.
They used their marketing research when meeting with a Wal-Mart buyer, where the women made their case about offering more choices in the mixer aisle.
The retailer began carrying Skimpy Mixers in about 650 stores in December. In February, Wal-Mart extended distribution to another 715 locations, bringing the total to more than 1,300 stores in 48 states.
Skimpy Mixers are also carried in 120 H-E-B stores in Texas and other regional grocery chains as well as liquor store chains. Instead of bars and restaurants, the company is focusing on retail distribution.
Sales in the first 12 months since its launch in February 2013 hit $2 million. Over the next year, the founders would like to double Skimpy Mixers’ revenue.
Besides expanding its distribution channels nationwide, the company wants to branch out beyond cocktail mixers, which could mean developing other types of mixes such as protein powder.
“It’s about creating a brand,” Toole-Hall said.
Follow Hanah Cho on
Twitter at @hanahcho.
Skimpy Mixers will be featured at the 2014 Texas Tequila & Margarita Festival in Galveston tomorrow. Skimpy Mixers will be featured in the Margarita Grand Tasting area. The event delivers to its patrons a gateway to the world's finest tequila, mouth watering margaritas, gorgeous views of the bay and the sounds of great live music.
Designed for the epicurious this intimate, two-day event brings together celebrated chefs, craft breweries, wineries and spirit makers.This gourmet gathering will be a destination for people who enjoy food as entertainment. Addison’s chef-driven establishments and other special culinary-minded guests will be spotlighted to create a casual, one-of-a-kind atmosphere--all while benefiting DFW’s nonprofit, Café Momentum.
Friday, May 16, 2014 KICK-OFF PARTY 6 P.M. – 10 P.M
Saturday, May 17, 2014 FESTIVAL NOON- 11 P.M.
Skimpy Mixers will be here serving up samples. Come out to this 2nd Annual event and give us a TASTE!
- See more at:
Friends Find The Right Mix
Many have had an idea for a product that could be successful, but didn't pursue it. Three North Texas ladies decided they were on to something with Skimpy Mixers and their persistence is finally starting to pay off in a big way.
Megan Toole and Krista LaMothe are feature on FOX 4WARD NEWS DFW.
Skimpy Mixers. This Dallas-based Skimpy company wants you to "skimp on the calories, not on the taste." They do just that. Flavored with real fruit juices, Skimpy Mixers are perfect for bringing lots of flavor to cocktails…without excess calories. A serving of Skimpy Mixers contains between 15 and 40 calories, depending on the flavor selected. Flavored with fruit juices, the six flavors in their lineup make it easy to get the party started. The flavors offered include: Orange, Berry Lemonade, Pineapple, Skimpy Margarita, Sweet 'n Sour, and Cherry Limeade. Simply add a bit of Skimpy Mixer of your choice to a glass and add a bit of your favorite alcohol to make a low-calorie adult beverage. If you don’t drink alcohol, you can still enjoy Skimpy Mixers. I love to add them to my smoothies and diet lemon-lime soda for refreshing non-alcoholic beverages. How’s that for versatility? To find Skimpy Mixers near you, visit their store locator. My Texas readers can find them at their local H-E-B.
Star of “Atlanta Exes” introduces low-cal Cherry Limeade at official launch party
ATLANTA (Feb 19, 2014) – Torrei Hart, multi-faceted businesswoman and star of VH1’s “Atlanta Exes,” is introducing her new low-calorie Cherry Limeade-flavored drink mixer at an official launch event on Tuesday, February 25th. The party begins at 7 p.m. EST at the Boogalou Restaurant Lounge in Atlanta.
“I’m a busy mother of two, actress, writer and producer. I like to relax with a cocktail every now and then, but I was really shocked when I learned how much sugar and calories are in most mixed drinks,” said Torrei. “Then I discovered Skimpy Mixers and couldn’t believe how delicious they were. But they didn’t have a Cherry Limeade flavor, which is my favorite, so we created it together.”
The former wife of superstar comedian Kevin Hart is currently filming the inaugural season of the VH1 show “Atlanta Exes,” which coincides with the rollout of her new mixer.
Torrei’s co-stars from “Atlanta Exes” – including Monyetta Shaw (ex-fiancé of NeYo), Tameka Raymond (ex-wife of Usher), Christina Johnson (ex-wife of CeeLo Greene) and Sheree Buchanan (ex-wife of Ray Buchanan) – have also confirmed their attendance at the launch party. Media Check-In is scheduled to begin at 6 p.m. with Red Carpet Interviews running from 6:30 – 8 p.m. No media will be permitted inside the party.
Like other Skimpy Mixers, the new Cherry Limeade flavor is low in sugar and has just 20 calories per serving. The hot pink mixer incorporates Torrei’s likeness and signature on the distinctive zebra-print packaging and joins a line that includes five other popular flavors: Orange, Pineapple, Sweet ‘n Sour, Berry Lemonade and Skimpy Margarita.
“Torrei has been great to work with throughout the process of developing the Cherry Limeade mixer,” said Megan Toole, president & CEO of Dallas-based Skimpy Mixers. “We’re excited about kicking off our partnership with her next Tuesday and having Skimpy Mixers be featured in an episode of ‘Atlanta Exes.’”
Skimpy Mixers are sweetened with real fruit juice concentrate, which provides the robust flavor. The proprietary formula strikes a refreshing balance between low-calorie and watered-down taste. The result is a palate-pleasing mixer that’s virtually indistinguishable from the leading sugary mixers, at 15-40 calories per serving, depending on the flavor. Skimpy Mixers is available at many grocery and liquor stores, restaurants and bars, and more than 1,300 Walmart stores nationwide.
The Boogalou Restaurant Lounge is located at 239 Ponce De Leon Avenue NE in Atlanta.