World’s largest retail chain launches low-cal drink mix across U.S.
DALLAS (Dec. 26, 2013) – A new line of low-calorie, low-sugar drink mixers is now available nationwide through an initial promotional launch by Walmart, the world’s No. 1 retail chain.
Skimpy Mixers, made from real fruit juices and available in five popular flavors, can now be purchased at 650 Walmart stores in 48 states.
“We’re proving that mixed drinks don’t have to be loaded with sugar and calories to be delicious,” said Krista LaMothe, Co-founder and Vice President of Dallas-based Skimpy Mixers. “Just shake your favorite Skimpy Mixer flavor up well, add alcohol, and enjoy. You won’t be able to tell the difference between our drink and the sugary alternative.”
Skimpy Mixers are easy to spot at Walmart and other retail locations, such as H.E.B., thanks to their distinctive zebra-print bottle sleeves. They can also be purchased by the case, online at www.SkimpyMixers.com.